What, if you could record your podcast each week and then hand it off to somebody that did everything else?
If you've gotten a podcast off the ground or are thinking about it, that's wonderful. It means you have something valuable to give to the world, but it's unlikely that you probably know much about audio engineering and production, or even marketing strategies for your podcast.
You see, successful podcasts are broken into three phases. There's the creation of the podcast, the processing and publication of the podcast, and then finally the marketing.
My name is Zion and I own and operate a boutique podcast service for a few really awesome podcasters. We handle that second and third phase of the podcast that's necessary for it to grow and thrive. So the goal is for our clients to just focus on what they do best: recording great content, and then we take it from there.
Let me tell you about what we do in that second and third phase, so you can decide if our service would be the right fit for you.
The first and obvious step after recording an episode is getting it prepared for publishing. And that means getting a great sounding audio mix, taking the raw files, you and your guests record, and finessing the audio to create the best output possible. This will require specific audio software to eliminate any unwanted sounds and problematic frequencies and to get the right tonal balance of each of the voices recorded independently. I just so happen to have a background in audio engineering, and so this is kind of my bread and butter. The tracks will then get mixed together and normalized in volume. We add any audio teasers and any intro/outro music you might want. And then the file is mastered at -16 LUFS, which is the standard for loudness and podcasts. Common tools my team uses for this are audio gates, saturation, multi-band equalizers, compressors, limiters, and an assortment of other mastering tools as needed to polish the sound for your listeners.
Then our team collects information about the episode, such as a compelling description and search tags, and this helps potential listeners to more easily find your podcast. Next, highlight moments with corresponding timestamps are identified. They can be used for the show notes of the episode and follow-up promotion throughout the week between episodes. We also create a full text transcription, which can be essential for readers as well as increased search optimization, and more search engine hits can mean more listeners to your podcast. We also suggest giving every episode a unique graphic to have ready for publishing, which our service can do for you. The visual presentation of the podcast helps listeners easily identify your episodes as well as pique their interest. Next, our service takes the final high definition audio version of the podcast, as well as all the gathered textual information, graphics, and metadata, and submits it to your podcast publishing service, which is often Buzzsprout or Libsyn. We schedule it to be released at a concise time and day that you choose. We ensure each major podcast platform is set up to receive your podcast with corresponding episode data. After your data is submitted, we produce an audio type video using your episode to add to, and promote through your YouTube channel.
Only after the podcast is produced, edited, and published, we start the marketing phase. This is where we apply our successful Getting Known Strategy to attract more listeners and to speak to your audience on a regular basis. First, we create a blog on your website with embedded audio, the unique episode graphics, show notes with timestamps, and full transcription. The next step we perform is drafting and scheduling the email that is sent to your email subscribers on the day your podcast is available. This email will announce the podcast with its description, and then link them to the blog we just made. Next, we announce your podcasts through your social media platforms, using the episode graphic and description, and direct traffic to your blog to listen to it and read it. Next, we create a 30 second audio snippet from one of the highlights of your episode and schedule it to go out halfway between your podcast cycles. Lastly, we create two graphic cards using two more highlights of your episode and schedule those to be delivered through your social media channels as well. Each of these steps lead traffic back to your blog in which your podcast is embedded.
Finally, as a bonus, we create an archive folder that is saved onto the cloud backup of your choice such as Google Drive or Dropbox. And this includes every asset of the podcast episode. So you'll always have a record of all files used and backup for future needs.
As you can see our service relieves a huge amount of work off the shoulders of our podcast clients. This allows them to fully focus on the podcast, knowing and resting assured that a professional team has got their back with producing, publishing the podcast, and all the marketing strategies. Schedule a call with me today and let's figure out whether or not the Get Known Podcast Service is the right fit for your podcast.
I'm Zion, and I look forward to hearing from you.